Compass, a new kind of AI product, is trained to give you specific answers to challenging questions about software vendors.

Customers at companies like DocuSign, Docker, and Typeform use Compass to get critical information they can't find online—like:

  • Where customers struggle with their product (and their competitors')

  • What terms you should redline in SaaS contracts

  • How software vendors price and how to talk them down

  • and… any other question they need answers to.

GetWhys trained Compass on InsightDB, their repository of >20,000 firsthand experiences from people who recently purchased and implemented software. For any information not already in InsightDB, Compass Pro subscribers get the answer within a 2-week AnswerSLA. (Compass Scale subscribers get answers in just one week).

Core Features

  1. An AI chatbot that answers questions with authentic, firsthand experiences, using data you can't find anywhere else online.

  2. Compass pulls its answers from InsightDB, GetWhys' proprietary database of firsthand experiences. (GetWhys has a small army of contractors interviewing software buyers, users, and implementers—which means that InsightDB contains rich data you can't find anywhere else.)

  3. Compass helps you efficiently and accurately plan for challenging scenarios.

  4. Compass helps you take action at every stage of your software decision journey—identification, comparison, negotiation, implementation, and beyond.

Use Cases

  1. Deeply understand their customers (messaging, thought leadership, personas)

  2. Make better software purchasing decisions (comparison, negotiation, implementation)

  3. Get meaningful insights into their competition (differentiators, pain points)

Pros & Cons


  • Unique data source (firsthand user experiences)

  • Answers complex software questions quickly

  • Improves software purchasing decisions

  • Provides valuable competitor insights

  • Supports negotiation strategies

  • Reduces implementation risks

  • Multiple paid plans for different needs

  • Continuously updated data


  • Relies on user-provided data (accuracy may vary)

  • New technology, user base is growing

  • Limited customization options