The AI-Powered Customer Service CRM Platform



Kustomer is a customer service CRM platform designed to manage high support volumes and optimize experiences throughout the customer service journey. The company was previously owned by Facebook but became an independent entity again in 2023. Kustomer aims to help businesses grow by delivering excellent customer service through various channels such as phone, email, chat, text, social media, and messaging. Their platform uses a conversation-based approach rather than traditional ticketing systems, allowing agents to access comprehensive customer data and history in one place. This enables faster, more personalized, and efficient interactions between customers and agents. Some key features include artificial intelligence technology, automated workflows, and customizable interfaces without requiring any coding skills. Pricing for Kustomer starts at $89 per user per month when billed annually.

Core Features

  1. Omnichannel Support: Manage multiple communication channels (email, voice calls, live chats, SMS, social media platforms) within a single interface, ensuring seamless interaction with your customers across different touchpoints.

  2. Unified Customer Timeline: Access complete customer profiles containing all relevant information about their past interactions, purchases, preferences, or behavioral patterns, enabling better contextual understanding during conversations.

  3. AI-Powered Automation: Leverage machine learning algorithms and natural language processing capabilities to streamline repetitive tasks, automatically categorize tickets, predict next best actions, and suggest answers based on historical data.

  4. Customizable Workflows: Design tailored automations using visual tools like drag-and-drop editors, creating complex workflows that adapt to specific business needs and processes, reducing manual efforts.

  5. Integrated Knowledge Base: Provide self-service options to users via built-in knowledge base articles, FAQ sections, and community forums, encouraging problem resolution before engaging human agents.

  6. Collaborative Tools: Foster team collaboration with real-time notifications, shared ownership of conversations, and internal notes to ensure smooth handoffs and consistent responses from agents.

  7. Reporting & Analytics: Monitor performance metrics, identify trends, and track agent productivity through detailed reports and analytics dashboards, driving informed decision-making around resource allocation and training initiatives.

  8. Advanced Security Features: Protect sensitive data with end-to-end encryption, secure authentication methods, IP restrictions, role-based permissions, and compliance standards such as SOC II Type 2, GDPR, CCPA, HIPAA, and PCI DSS.

  9. API & Developer Resources: Utilize robust APIs, webhooks, SDKs, and third-party integrations to extend functionality and connect Kustomer with other essential enterprise applications.

  10. Flexible Deployment Options: Choose between cloud-hosted or private hosting solutions depending on organizational requirements, offering scalability, reliability, and control over IT infrastructure.

Use Cases

  1. Customer Onboarding: Use Kustomer to create a central hub for managing new client relationships, tracking progress, and providing timely assistance during initial setup stages. Implement proactive outreach campaigns, monitor engagement rates, and trigger follow-up activities accordingly.

  2. Order Management: Streamline order management and reduce cart abandonment rates by integrating eCommerce platforms like Shopify or Magento into Kustomer. Enable automatic ticket creation upon detecting issues, sending shipping updates, or handling returns, making sure no opportunity is missed to engage customers effectively.

  3. Subscription Renewals: Set up automated reminders and alerts for upcoming subscription renewals, facilitating cross-selling opportunities and preventing revenue loss due to unintentional cancellations. Equip agents with easy payment link sharing directly inside the platform.

  4. Technical Assistance: Offer fast and effective technical support by leveraging AI-powered chatbots capable of identifying common hardware or software problems and suggesting troubleshooting steps. Allow escalations to human agents if necessary, minimizing response times and increasing first contact resolution rates.

  5. Feedback Collection: Gather valuable feedback from clients post-purchase or after resolving support requests, incorporating sentiment analysis techniques to understand overall satisfaction levels and spot areas for improvement. Trigger surveys or polls via preferred channels to increase participation rates.

  6. Personalized Marketing Campaigns: Analyze customer behaviors and purchase histories to design targeted marketing strategies, promoting complementary products, services, or special offers to segments most likely to convert. Ensure consistency across channels by syncing promotions and discount codes.

  7. Case Escalations: Establish clear rules for routing critical issues to appropriate teams or individuals, prioritizing them based on severity indicators, SLAs, or VIP statuses. Facilitate transparent handovers among stakeholders, preserving context and keeping everyone updated on case progression.

  8. Loyalty Program Reward Distribution: Incentivize repeat purchases and brand loyalty by automating reward distribution points, tier advancements, or exclusive benefits. Encourage referrals, reviews, or UGC generation through gamification elements embedded within the platform.

  9. Community Engagement: Build thriving online communities where users can collaborate, exchange ideas, and provide peer-to-peer support. Moderate discussions, flag trending topics, and maintain a positive environment to foster organic growth and long-term retention.

  10. Social Media Interaction: Connect popular social networks like Twitter, Instagram, or Facebook Messenger to Kustomer, monitoring mentions, comments, and direct messages centrally. Respond promptly to queries, complaints, or compliments, demonstrating commitment to customer care and building strong online reputations.

Pros & Cons


  • Single interface for omnichannel support

  • Complete customer profile view

  • AI-driven process automation

  • Customizable workflow builder

  • Built-in knowledge base resources

  • Team collaboration features

  • Robust reporting & analytics

  • Strong security measures

  • Extensive integration possibilities

  • Scalable deployment options

  • Easy-to-use interface

  • Personalization capabilities

  • Efficient issue resolution

  • Reduced handle time

  • Improved agent productivity

  • Enhanced user experience

  • Seamless migration path

  • Affordable pricing plans

  • Continuous feature enhancements

  • Excellent customer support


  • Limited native telephony solution

  • Steeper learning curve for advanced functions

  • May require additional development effort

  • No free trial available

  • Potential for delayed synchronization

  • Less suitable for smaller teams or low volume usage

  • Initial configuration complexity

  • Can become expensive at scale

  • Lacks industry-specific templates

  • Reliance on stable internet connection


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