AI glossary · Ethics, safety and privacy
AI watermarking
AI watermarking marks content as AI-generated, using visible labels or hidden signals, so people and platforms can tell where it came from.
Also called content credentials, C2PA, SynthID
In more detail
Some marks are visible logos; others are invisible patterns built into the pixels, audio or text, such as Google’s SynthID. Content credentials, based on the C2PA standard, attach a record of how a file was made.
Watermarks can be lost when content is edited or re-recorded, so they are one signal among several, not proof.
Related terms
DeepfakeA deepfake is a fake video, image or audio clip made with AI to show a real person saying or doing something they never did.AI content detectorAn AI content detector is a tool that estimates whether text or images were made by AI. Its results are guesses, not proof.SoraSora is OpenAI’s AI video generator, which creates realistic video clips, with sound in newer versions, from text descriptions or images.AI regulationAI regulation is the set of laws and rules governments create to manage the risks of AI, such as the EU AI Act.
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