AI glossary · Building and running AI
Semantic search
Semantic search finds results based on what you mean rather than the exact words you type, using AI to understand the intent behind a query.
Also called vector search, meaning-based search, semantic similarity
In more detail
Keyword search for “cheap flights to sunny places in winter” only matches those words. Semantic search compares embeddings, so it can find a page about “budget winter getaways to the Canary Islands”.
Many search bars, help centres and AI search engines combine keyword and semantic search.
Related terms
EmbeddingAn embedding is a list of numbers that represents the meaning of a piece of text, an image or another item, so a computer can measure how similar things are.Vector databaseA vector database stores embeddings and quickly finds the ones most similar to a query, which lets AI apps search by meaning across large collections.AI search engineAn AI search engine answers your question directly in a written summary built from web pages, instead of only showing a list of links.Retrieval-augmented generation (RAG)Retrieval-augmented generation (RAG) makes AI answers more accurate by first looking up relevant information, then having the model answer using it.
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